Case Study: Swing Left

Building a Network of 300,000 Volunteers

On January 18th, 2017, Swing Left launched a new website to connect volunteers with their nearest U.S. House Swing District. By January 22, more than 200,000 people had signed up for opportunities to help flip the House in the 2018 midterm elections.

New Members Ramp Up Faster

After joining, new members are sent to Swing Left’s onboarding hub, where a one-sheet helps set expectations and guide them through their first week. Checklists make sure they get set up, announced to the team, and paired with mentors and stakeholders on the first day.

More Signal, Less Noise

New members report higher engagement and more flexibility. Dedicated Slack channels for help requests have cut down on the need for back-and-forth. And weekly calls have become more productive by moving status reports to brief online updates sent via Slack in advance.

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