We’re an HR consulting firm for startups that refuse to conform.

For the Win is a fresh take on a stale industry. We get that you’re not on a typical corporate path. Your team has its own language and culture, and we’re not here to mess with that. We just want to get to know you better. We want to speak your language. And we want to help you in ways that make you feel smart, not stupid.

Our team works exclusively with executive teams and senior HR leaders. We’re based in Brooklyn, New York, but work with customers everywhere.

Designed for startups first.


We’ll help you stay organized without burying your team in red tape.


We’ll help you test and learn with rapid prototypes.


We’ll help you design a process that makes life easier, not harder.


We’ll help you get rid of time sucks by automating everything we can.

The Founder

Ben Jackson is an expert on tech and the people who create it.

Before founding For the Win in 2017, he spent 20 years creating digital products. At the New York Times, he built apps for the "paywall" (current status: 3M+ subscribers). At Vice Media, he led mobile during VICELAND’s debut on cable TV. He was an early advisor on people and operations at Swing Left, and helps prep entry-level engineers for their first job search at Pursuit. Ben’s spoken at SXSW, and written for The New Yorker, The Atlantic, and Fast Company.

We’re experts in product, design, engineering, and strategic HR.

Ben Jackson

Founder & Principal

Ben is the former Director of Mobile at Vice Media and has 20 years of experience in mobile and web technologies.

Arsie Jiwajinda

People Ops Advisor

Arsie is currently Director of People & Recruiting at Parsley Health. Previously, she ran people at FiftyThree and CarbonMade.

Daniel Dworkin

Leadership Advisor

Daniel is currently a Principal at Kotter, where he consults on change management with Fortune 500 companies.